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KT, in collaboration with the secondhand trading platform, "Beongaejangteo," launched a new brand of refurbished smartphones called "Mint Phone" on May 31st. As part of its ESG (Environmental, Social, Governance) management initiative, KT aims to promote resource recycling through the refurbishment of secondhand smartphones.

Mint Phone provides high-quality refurbished phones that undergo strict screening procedures and come with a maximum one-year quality guarantee. Additionally, the brand offers a buy-back option that guarantees up to 50% of the purchase price after one year. Customers who purchase a Mint Phone can also enjoy discounts and membership benefits that are similar to those offered for new phones, as well as use any service center nationwide.

Starting with 40 KT agencies located in Seoul, Gyeonggi Province, and Gangwon Province, the company plans to expand its distribution network to other regions of the country. Commenting on the partnership, Pyo Byung-hoon, the head of Beongaejangteos digital business division, said that the collaboration would help satisfy a wide range of customers looking for high-performance and cost-effective refurbished phones.

KTs Kangbuk-Gangwon Regional Headquarters President and Chief Executive, Ahn Chi-yong, said that the release of Mint Phone is both part of KTs ESG management initiative and a response to the diverse demands of its customers. KTs promotion of refurbished smartphones is an example of a company that values both the environment and customer satisfaction.