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GS25, Meet the Stimulating Map-Busting "Songju Spicy Cold Noodle" – Release of the Extreme Spicy Taste

GS25, the convenience store operated by GS Retail, is set to release a series of new items starting from the 12th. The lineup includes the "Songju Spicy Cold Noodle," "Simply Cook Shocking Spicy Curry," "Simply Cook Tearful Spicy Curry Rice Bowl," and "Simply Cook Rosemary Mala Chicken Shang-guo."

Analyzing the sales data of products containing words such as "spicy," "hot," and "spicy" among the products offered by GS25, it has been revealed that the sales have seen a significant growth of 49.5% compared to the same period last year. Recently popular "Shin Ramyun The Red" saw a 28.8% increase in sales in the past week compared to the first week of its release, while the "Ttamsae Ramen" series saw a 32.6% increase in sales compared to the previous month.

The "Songju Spicy Cold Noodle" (4,700 KRW) is a new product that utilizes the popular Songju Spicy Cold Noodle original sauce, which has gained popularity through influencers challenging themselves with its fiery spiciness in videos shared on social media. Customers can control the amount of sauce they want to add, adding a fun element of experiencing the "extreme spicy taste" if they choose to add the entire sauce. To celebrate its release, customers will also receive a scratch coupon that guarantees a 100% win, including prizes such as AirPods Pro 2nd generation and discount coupons.

"Simply Cook Shocking Spicy Curry" (2,900 KRW) and "Simply Cook Tearful Spicy Curry Rice Bowl" (4,900 KRW) are also part of the new lineup. These products were developed with a spicy taste and a Japanese-style curry sauce for rice bowl toppings.

"Simply Cook Rosemary Mala Chicken Shang-guo" (7,500 KRW) is a meal kit product that allows customers to enjoy the taste and aroma of a gourmet restaurant-level dish in just 3 minutes in the microwave. It consists of rose cream sauce with a hint of Mala flavor, along with vegetables such as lotus root and wood ear mushrooms, and chicken. Until the 30th, customers can enjoy a 2,000 KRW discount when ordering through the "Our Neighborhood GS" app for delivery or pickup.

Written by Pan Sun-young, GS25 Frozen Convenience Food Team

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